Observe, build, learn

Field notes.

What I tried, and what I learned.

Short notes from my own work. Each one starts with something that actually got stuck and ends with something you can try in your business.

The situationSomething real got stuckWhat I triedIncluding what didn’t workWhat changedAnd what you could try

01 Updated

This is so cool! What are we fixing again?

A weekend chasing tools. And the question I should have asked first.

Before opening another tab, ask:

  1. What happened the last time?
  2. What would a better result look like?
  3. What is the smallest change worth trying?
Read the note: This is so cool! What are we fixing again?

02 Updated

Ready… Set… Wait! I need a brand.

How AI helped me get a brand ready, and where my own judgment still had to decide.

The useful question: what needs to get done so you can take on the work you want to do next?

Read the note: Ready… Set… Wait! I need a brand.

A good question is a place to start

How did this become your full-time job?

The chasing, the checking, the keeping-it-all-in-your-head. Probably not what you had in mind when you started. Let’s see what we can take off your plate.

  1. 1Write a few lines.A few words are enough to start. You don’t need a finished brief.
  2. 2I read it and reply personally by email.
  3. 3We find a time to talk from there.We agree on length and price before starting.

Or find me on LinkedIn 

Let’s talk about your business.

It comes straight to me. Plain words are fine.

I use these details to reply to you. They aren’t sold or added to a mailing list. They pass through my web host in Canada and my email services outside Quebec, including in the United States. My privacy policy  (opens in a new tab) names them and says how to see or delete what you sent.